Guilherme Paulus: The Entrepreneur

Guilherme Paulus is a Brazilian hotelier and global entrepreneur. He is president of CVC Brazil and GJP Hotels and Resorts. GJP Hotels and Resorts operates 20 hotels and resorts in Rio de Janeiro, Sao Paulo, Salvador, Recife, and Maceio. Currently there are 5,000 people employed by the brand.

The initial idea to open op GJP Hotels and Resorts was not his own, but state deputy Carlos Vicente Cerchiari. On a board trip, when Guilherme Paulus was a young man, Carlos told him about his idea to open up a tourist agency in Santo Andre. He did not have the money to invest in this idea, so Carlos proposed to investment to get the venture started if he provided the groundwork and initial efforts. He already had many ideas from working at Casa Faro and was excited to work as an entrepreneur. Guilherme Paulus was partners with Carlos for four years until he ventured out on his own.

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The Brazilian hotelier talks about ideas and he is able to bring them to life. For him, having an idea is great, but putting it into practice is the essential step needed to see if the idea is good or bad. Taking that frightening step into the unknown is having faith that the idea is going to work out, but you never know unless you try it.

A big part of being an entrepreneur for Guilherme Paulus is using technology. Technology has the ability to accumulate information at a fast speed, thus understanding the needs of customers more quickly. Technology also shortens the distance between change, information, and action in ways that were not always available before.

In order to be a successful entrepreneur you have to have the passion to do it. There is a lot of time and energy that needs to be put in to everything you do. Also, you have to be attentive to the needs of your customer, including behaviors and consumption, and that requires having a love with everything that you are doing. If you focus only on the success, then you will easily lose sight of your goal.

See: https://videos.band.uol.com.br/16115131/sonia-racy-entrevista-guilherme-paulus-%E2%80%93-parte-1.html