The Better Business Bureau is the sheriff of capitalism. They are the ones that enforce the law of public opinion upon unethical companies. You can try it for yourself. The next time that you are treated poorly by a company just threatened to contact the Better Business Bureau. The owner of the company or the manager will probably try to prevent you from walking out the door at that moment. They will do anything to get back into your good graces.
But did you know that the Better Business Bureau can also exalt companies? It is not just a resource for complaints about bad companies. Just look at what the company Securus Technologies did recently. Watch this video on Youtube.
Securus Tech is a telecommunications mega giant. They have 1.2 million customers and every single one of those customers is locked up in a prison or jail. They get government contracts to be the only provider of telephone services to those particular facilities. They have no competition for those 1.2 million customers and that means they can treat them however they like. But they want the world to know that they are a good company powered by values.
So Securus went ahead and volunteered for the Better Business Bureau’s accreditation. The BBB only accredits companies that show great integrity, a commitment to honesty, trustworthiness, transparency, a commitment to customer privacy, and a history of honoring promises. And as described above, this company does not need to go out of its way to show the world just how ethically it runs its business.
This should vault the company to the top of the industry. There is competition for those contracts and governments should be wary of who they give those contracts to. It seems that some of these other telecommunications companies do not treat their customers as kindly.