Category Archives: Fashionable Lip Balm

Fabletics Finds Success in Reverse-Showroom Techniques

Fabletics is a huge brand in the fashion industry. It specializes in athletic clothing. Forbes published an article talking about how the company is using reverse showroom techniques to get more sales. These techniques entail comparing prices from different online stores to get the cheapest quality products. Initially, the strategies were thought to minimize sales in physical stores. However, Fabletics has used them to build a successful brand. The company launched an online store that allows them to foster brand loyalty and develop strong relationships with the buyers.


Recently, Fabletics said that online stores help brick-and-mortar enterprises build their client base. They collected data from their physical shops to determine the performance of their web-based store. The data revealed that more than 55% of the buyers had signed up for Fabletics’ online membership program. About 20% of those without memberships applied for the program as they shopped at the company’s physical stores.


Fabletics experiences the benefits of the reverse-show technique because it has already established an online presence. The brand’s representatives also stated the online store has enabled them to reach more clients and build a great rapport with them. Many of the customers now know about the quality of the clothes they buy from Fabletics, thanks to the company’s website.


Fabletics has appeared in several publications because of its ability to turn negative aspects of stores into profitable factors. The reverse-showroom techniques have helped Fabletics to become a leading fashion brand. Also, it has enabled them to expand their business and add more services to cater to the needs of their ever-growing client base. Many companies imitating Fabletics’ business model because they’ve realized that a good online presence can enable them to increase their sales. The representatives of the brand said that Fabletics was planning to open up more shops across the United States.


A separate article on Forbes Magazine talked about Kate Hudson involvement with the leading athleisure brand. When TechStyle’s founders were thinking about establishing an athleisure brand in 2013, the first person they thought of was Kate. They chose her because she was hard working and passionate about fashion. Kate Hudson helped turn the idea into a multi-million dollar enterprise.


Her experience and knowledge continue to be valuable assets to Fabletics. The entrepreneur didn’t come up with the idea of the reverse-showroom techniques. Big companies such as Apple have been using the strategy for many years. Nonetheless, Ms. Hudson was the first business owner to apply the concept on an apparel web-store.

Evolution of Lip Balm

Seven years ago, the experience of buying lip balm changed dramatically. Instead of heading to the pharmacy and looking through what felt like tubes of medicine, a new, more trendy, replacement for the traditional lip balm was born. This new invention was sold in circular and interestingly colored containers. They also came in distinct flavors, such as strawberry sorbet, sweet mint, and watermelon wonderland. The name, EOS, which is an acronym for Evolution of Smooth was great for marketing and easily fit on the small product packaging, see for details.


The Popular EOS Lip Balm

The EOS lip balm craze caught on quickly. They began to occupy shelf space at large, big name retailers such as Walgreens, Walmart, and Target. Celebrities also began to use these trendy new lip balms. In the company’s early days, Miley Cyrus, Christina Aguilera, and Kim Kardashian were all seen using the brand.


Currently, the EOS brand is worth $250 million, and projects to have a $2 billion net worth by 2020. Further, they have taken the title of the second best selling lip balm in the entire country, only behind the famous brand Burt’s Bees. EOS lip balm has outperformed long-time brands such as Chapstick and Blistex. EOS currently sells approximately 1 million units per week. They have been regarded as single-handedly driving growth in the oral care industry.


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