Fabletics is a huge brand in the fashion industry. It specializes in athletic clothing. Forbes published an article talking about how the company is using reverse showroom techniques to get more sales. These techniques entail comparing prices from different online stores to get the cheapest quality products. Initially, the strategies were thought to minimize sales in physical stores. However, Fabletics has used them to build a successful brand. The company launched an online store that allows them to foster brand loyalty and develop strong relationships with the buyers.
Recently, Fabletics said that online stores help brick-and-mortar enterprises build their client base. They collected data from their physical shops to determine the performance of their web-based store. The data revealed that more than 55% of the buyers had signed up for Fabletics’ online membership program. About 20% of those without memberships applied for the program as they shopped at the company’s physical stores.
Fabletics experiences the benefits of the reverse-show technique because it has already established an online presence. The brand’s representatives also stated the online store has enabled them to reach more clients and build a great rapport with them. Many of the customers now know about the quality of the clothes they buy from Fabletics, thanks to the company’s website.
Fabletics has appeared in several publications because of its ability to turn negative aspects of stores into profitable factors. The reverse-showroom techniques have helped Fabletics to become a leading fashion brand. Also, it has enabled them to expand their business and add more services to cater to the needs of their ever-growing client base. Many companies imitating Fabletics’ business model because they’ve realized that a good online presence can enable them to increase their sales. The representatives of the brand said that Fabletics was planning to open up more shops across the United States.
A separate article on Forbes Magazine talked about Kate Hudson involvement with the leading athleisure brand. When TechStyle’s founders were thinking about establishing an athleisure brand in 2013, the first person they thought of was Kate. They chose her because she was hard working and passionate about fashion. Kate Hudson helped turn the idea into a multi-million dollar enterprise.
Her experience and knowledge continue to be valuable assets to Fabletics. The entrepreneur didn’t come up with the idea of the reverse-showroom techniques. Big companies such as Apple have been using the strategy for many years. Nonetheless, Ms. Hudson was the first business owner to apply the concept on an apparel web-store.
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