Lime Crime Founder Doe Deere has been spending the last decade of her life dedicated to her makeup company. She’s made a number of creative and wonderful products. She oversaw the creation of unicorn lipstick. She made a number of new lip colors and eye palettes. She even produced an array of bright and fun hair color products. While Lime Crime was her major entrepreneur focus, Doe Deere has set her sights on new goals.
Doe Deere decided she would focus more on her new endeavor by walking away from Lime Crime makeup company. She also viewed that walking away to allow a bigger company to steer Lime Crime into the future would help the brand to grow. The company was sold to Tengram Capital by Doe Deere. She has not completely walked away yet, as she retains a seat as a creative consultant on the Lime Crime board. The new endeavor Doe Deere has chosen to pursue is her jewelry line named Poppy Angeloff. She has been using the business to pursue her goals as a fashion designer. She has long had a history of fashion design since she first came to the United States. Her jewelry is a body positive option to fashion. Women of all sizes can look good and feel good with a piece of jewelry on their finger or around their neck. So far, Poppy Angeloff has been releasing beautiful Soulmate rings and a purple floral Pansy ring.
Doe Deere has always had an entrepreneur mind and heart. She has been this way ever since she first came to the United States as a young woman with her family. Her mother and sister spent those early years with her in the new country. They were barely getting by. These struggles taught Doe Deere she would have to risk everything to pursue her dreams as an American. Everyday with her business she has learned how to risk and how to struggle for her work to finally pay off as it has with her Lime Crime and Poppy Angeloff businesses.