Category Archives: Fashion

How Fabletics Is Leveraging The Power of The Crowd To Win With Millennial

It seems that running a successful business in today’s extremely competitive retail market is about building an incredibly resilient brand and being responsive to consumer feedback.One of the hallmarks of the ever elusive millennial consumer that some large companies seem to be failing at is understanding that these consumers want an experience and to feel as though they can trust the companies that they are spending their hard-earned money on. One of the reasons that athleisure wear is predicted to grow as a market while other parts of the retail industry are suffering is because they have an emphasis on lifestyle, something that is important to a group of consumers whose buying power is only slated to grow as they years go by. These consumers are interested in lifestyle, are responsive to strong brands and expect to be able to speak their minds. The masterminds behind the successful ecommerce company Fabletics seemed to recognize this and seize upon it.

 

Fabletics is a fitness apparel company that was birthed from a collaboration between actress Kate Hudson and the founders of the ecommerce giant Techstyle Fashion Group Don Ressler and Adam Goldenberg. When Adam Goldenberg and Don Ressler came up with the idea to start another brand they reached out to Kate Hudson to help them build the company. That decision turned out to be an excellent strategic move as Kate Hudson embodies the ethos that defines Fabletics and draws in new customers. Hudson is invested in living an active lifestyle, empowering women and in being authentic in a way that translates well to Fabletics’ target customers. Even though Hudson is the face of the company and appears often in its marketing materials she is far from hands off. One of the many secrets to running a successful company that Hudson shared with CNBC involved being actively involved in one’s business. Hudson keeps track of sales numbers and is aware of which pieces of Fabletics clothing are flying off its electronic shelves and which pieces aren’t.

 

Another key to running a successful ecommerce company that Hudson shared in her CNBC interview is the ability to identify what is known as white space opportunities. White space opportunities refer to business opportunities that have yet to be identified. There was a need for athleisure wear that would be accessible to consumers at lower price points and Kate Hudson and the team behind Fabletics recognized this. For instance they were willing to recognize that plus size customers were looking for affordable and fashion-savvy athleisure apparel and made sure to develop options for this market segment. Customers can take a survey that allows them to select their size and body type.

 

Fabletics is also succeeding in an incredibly difficult market place because it is leveraging the power of the crowd to its benefit. Nowadays the reviews that customers leave about businesses online can shape potential customers’ decisions about whether or not to give their business to a particular company. The saying goes that the key to a stable retail business is getting repeat customers and referrals. Fabletics understands that repeat customers and referrals will likely be driven by the quality of its online reviews in this new retail environment. Fabletics also uses online reviews as a valuable barometer for understanding how customers are responding to its brand and tries to incorporate feedback from reviews into how it manages its company.

Fabletics Finds Success in Reverse-Showroom Techniques

Fabletics is a huge brand in the fashion industry. It specializes in athletic clothing. Forbes published an article talking about how the company is using reverse showroom techniques to get more sales. These techniques entail comparing prices from different online stores to get the cheapest quality products. Initially, the strategies were thought to minimize sales in physical stores. However, Fabletics has used them to build a successful brand. The company launched an online store that allows them to foster brand loyalty and develop strong relationships with the buyers.

 

Recently, Fabletics said that online stores help brick-and-mortar enterprises build their client base. They collected data from their physical shops to determine the performance of their web-based store. The data revealed that more than 55% of the buyers had signed up for Fabletics’ online membership program. About 20% of those without memberships applied for the program as they shopped at the company’s physical stores.

 

Fabletics experiences the benefits of the reverse-show technique because it has already established an online presence. The brand’s representatives also stated the online store has enabled them to reach more clients and build a great rapport with them. Many of the customers now know about the quality of the clothes they buy from Fabletics, thanks to the company’s website.

 

Fabletics has appeared in several publications because of its ability to turn negative aspects of stores into profitable factors. The reverse-showroom techniques have helped Fabletics to become a leading fashion brand. Also, it has enabled them to expand their business and add more services to cater to the needs of their ever-growing client base. Many companies imitating Fabletics’ business model because they’ve realized that a good online presence can enable them to increase their sales. The representatives of the brand said that Fabletics was planning to open up more shops across the United States.

 

A separate article on Forbes Magazine talked about Kate Hudson involvement with the leading athleisure brand. When TechStyle’s founders were thinking about establishing an athleisure brand in 2013, the first person they thought of was Kate. They chose her because she was hard working and passionate about fashion. Kate Hudson helped turn the idea into a multi-million dollar enterprise.

 

Her experience and knowledge continue to be valuable assets to Fabletics. The entrepreneur didn’t come up with the idea of the reverse-showroom techniques. Big companies such as Apple have been using the strategy for many years. Nonetheless, Ms. Hudson was the first business owner to apply the concept on an apparel web-store.

“Slay” Your Modeling Career With Brown Modeling Age

Do you dream of becoming a model? Is it the glamour or is it the guts? If you’ve got all of the above, and you don’t mind delving into the competitive beauty and fashion industry, it’s time you started getting your ducks in a row.

  1. Skip the Selfie – Build a Portfolio

If you want to model, we know you have a Facebook full of selfies, right? Unfortunately, everyone and their mother does too! To truly shine and stand out from the crowd, build an excellent portfolio. Invest in a great photographer and work magic. Keep it stunningly simple with make-up and dress. Take shots in simple settings with neutral colors. Wear clothing that isn’t flashy, and make sure the background isn’t too distracting – you want all eyes on you! If you’re a beginner, don’ t try complicated poses. Be relaxed, and present yourself honestly with a fresh face.

  1. Set Your Standards

Before you get into the beauty industry, know what your standards are. While modeling, you are bound to find an agency, photographer, or company that wants you to slip off a bit clothing. If you aren’t comfortable with that, be content in knowing that it may take a while to find consistent career matches for you. If you’re willing to go that extra mile now, make sure you still set appropriate boundaries for yourself so you keep your love and passion for the trade flowing. Set your standards now and re-evaluate when necessary.

  1. No One is a Free Agent

Seek out an agent. As MarketWired suggests, that portfolio you make will come in handy! Going it alone is next to impossible in this day and age. You’ll need to align yourself with an agent who knows the ropes and is willing to jump in the ring for you if and when necessary. Do your homework on the industry and seek out an agent that is right for you, and a company that mirrors your values. Make sure that you can communicate professionally, and honestly without the tinge of hopeless desperation, this will give you practice in negotiating your pay later on.

  1. Safety First

There are many, many stories of agents finding models in clubs, malls, shopping stores, libraries…well not so much in libraries, but you get the picture. Make sure you always keep your safety in mind. It is better to make a connection with a reputable source than to find yourself posing for a fraud. This is where Brown Agency comes in. A fresh face in the industry, coming to Austin in Spring 2010, they’ve already established themselves as professionals. Check them out at crunchbase.com.

 

Lime Crime Engages With Millions Through Instagram

 

Doe Deere, who is Lime Crime’s Founder and CEO was also a pioneer of the internet cosmetic career representative who introduced the “on-lip” lipstick swatch. Her unique presentation of this brand shows various shades of lipstick colors on actual lips rather than presenting colors that are crushed up or swiped on a blank sheet of paper.

This clever internet CEO has applied this technique for eight years and still continues to use this unique and creative strategy to continue giving her consumers and fans an exciting and engaging social media experience throughout the world. Promoting her creative and fun brand through Instagram is one way that Doe gives this cosmetic the opportunity to excel at it’s finest by allowing make-up lovers to enjoy an intriguing shopping experience across the globe.Many companies use social media site to primarily promote their product, but our goal is to actually engage with our audience by creating a connection with the community.

With that being said, many of our followers post a range of photos showing their creativity and style with various lip shades and beautiful nail art. Not only does this highlight each individual’s creativity but it also gives others inspiration to share their uniqueness with the world. The company hopes that this type of engagement on this universal platform will inspire all of their fans across the world to be fearless when it comes to showing of their latest hair and makeup trends and hopefully this will inspire us as well. We use the photos of our Instagram followers on so that we can show our audience how the the products look on our customers in real life. These hosted photos definitely helps our shoppers evaluate which products are best for them.For instance, when browsing for a particular product line, they are able to view the many different colors that product line has to offer on actual untouched photos.

It is very crucial that our customers are able to see what these products look life in real life because it gives them a better sense of how the product the product may look on them and Instagram grants us the ability to do so. Lime Crime is an independent establishment located in Los Angeles, California that has a different outlook on makeup.

We believe that make-up is not only used for imperfections but as a platform for originality and inspiration. Lime Crime has always been devoted and continues to remain dedicated to provided the best and latest trend-setting products to its consumers.

Follow Doe Deere on twitter for more updates.

Start your Fabulous Body with Fabletics

We all understand the struggle of going to work out. Fabletics wants to make it easier and fun to inspire you to get your workout on. Everything is more fun when you have something cute to wear. Fabletics includes whole outfits to wear to your next gym visit. First, you take a quiz to personalize your style, size and lifestyle. This is a very useful tool because nobody wants to pay for stuff they wont like. This will ensure that all the items you receive will be cute and your size. When you receive your Fabletics wear, you get new collections every month. For me, that is the most exciting part! This will keep my motivation going every month to be excited to strut at the gym.
Read more:
Fabletics – Wikipedia, the free encyclopedia
@fabletics
The Only Fabletics Review You Need to Read

Being a VIP member has many perks! You get great deals for your new athleisure wear. For a limited time get your first outfit for $25. That’s less than what a sports bra could cost you! Affordable and easy outfits. You can feel confident going to the gym and not have to think about picking an outfit because they are pre picked or you can still switch it up! Fabletics seems like such a good deal and great motivation to keep going to the gym and looking cute! Be confident to your next gym visit without breaking the bank. One less thing you have to worry about!

Find out more about Fabletics:

http://corp.justfab.com/?action=brands.fabletics
https://www.pinterest.com/fabletics/

Wengie, Coachella, and All Things Beauty

Breaking into internet fame with one million followers and counting, Australian based beauty blogger, Wengie, teaches girls to be beautiful- on the inside and out. What started out as a project quickly turned into a living when Wengie was working on an assignment for a previous company. She needed to learn the basics of various platforms that bloggers use. This sparked her idea to create a blog of her own- and the rest is history.

When asked how it feels to have hit that one million mark she says it just felt normal. Something she had waited for and was excited for but it just happened. She is extremely grateful to her fans and followers who have helped her achieve her internet fame and continue to make blogs that are tailored to their interests. Helping to increase inner beauty is a separate blog she has created for younger girls talking about relationships, bullying, and a variety of other topics that teens go through in today’s world.

Another leader in the fashion world isn’t a blog, a person, but a festival. Coachella coaxes celebrities and “it girls” everywhere out of hiding to display inspirations for the upcoming seasons fashion. Popularly seen at Coachella this year was bold makeup trends. Bright and bold lips, funky eyeshadows, and face jewels all graced the concert as celebrities got together for selfies, photo ops, drinks, and all around fun.

Hair is a frequently changing trend, but this year starts at Coachella boasted their long and luxurious locks. A great way to help inspire your hair to grow is to invest in a boar bristled brush in order to help stimulate the scalp and distribute oils evenly throughout the hair in order to achieve the glossy locks that the starts debuted at Coachella. It may take a little time, but with effort and care you can have the same beautiful, healthy mane that was seen all across Coachella 2016.

Camo is Showing Off Wedding Style

Recently, www.reddit.com offered information on the modern-day camo wedding dress. The modern bride will want to look stunning on her wedding day. A wedding is the perfect time to enjoy a wedding dress that looks pretty and has a unique style of its own. The camo wedding dress is the current bridal trend that is taking off within the fashion industry.

A Trend With Sub-Trends
This camo bridal trend is one that also includes several sub-trends within the original trend itself. These sub-trends include the following:
* some unexpected colors within the traditional white dress
* some added bold prints made by Jon Urbana and his studio
* added creativity in the camo wedding dress itself
* beach wedding dresses
* sex appeal
* backless
* the shortened camo
These are sub-trends that leave room for creative style for every bride.

The Modern Bride Has Variety
The modern wedding dress offers much variety for every bride. There is a dress that will match the personality of every bride and groom.

Doe Deere Offers Fashion Freedom

Each day, people must decide what to wear. The right outfit can help someone fit in well and also help them show off their best features to others. An excellent outfit can also help someone feel more self confident as they go about their day. When looking for the right kind of outfit, many people around the world aim for a specific look. They want to look fashionable and contemporary and yet also find clothing and makeup that helps flatter their complexion and bring out their best features. The right kind of clothing, hair and makeup choices can do just that.

In article that was printed in Bustle Magazine, fashion lover and makeup pioneer Doe Deere talks to readers and those who love fashion about the kind of ways that they can use contemporary fashion trends to their own ends. In the article, Deere points out that we have all become accustomed to following certain fashion rules. Many of us have been told over and over again that we need to avoid pairing loud patterns together or avoid dressing in a way that might be perceived as too young in a way. She knows that such rules have been in place for many years and have been followed by legions of fans. She also knows that such rules can be highly confining and help people avoid expressing their own inner fashion sense. This is why she advocates breaking such rules if the don’t work for any person.

Deere has spent much of her career doing her best to break such rules and showing her fans how to look good in the process. Her focus has been primarily on the use of makeup. She is the founder of Lime Crime, one of the most admired of all cosmetics companies on the web. With her work in this field, she has been heavily involved in creating makeup that is ideal for anyone’s need and desire for color. Her work in the field of makeup has focused closely on creating makeup that is based on the use of bright and lively colors as well as the use of makeup that is high quality. On her site, she has helped show how it is possible to use such colors in order to create looks that work well in many kinds of circumstances.

She knows that her followers need to be able to coordinate the use of their makeup with the use of other kind of accessories such as purses and shoes as well as a basic look. Following her lead, many of her fans have learned how to use makeup that can work well with both dark colors and bright colors alike. They have also learned how to use makeup to create looks that are at once charming and playful but also quite sophisticated. This kind of devotion to detail has allowed her to attract many new fans across the globe. It has also allowed her to meet the requirements of her existing fans.

Watch Doe Deere speak at PHAMExpo:

Breaking The Beauty Rules With Doe Deere

The fashion industry is filled with countless professionals telling fashion lovers what to look like, how to dress, and what kinds of makeup to wear. These fashion professionals like to come up with fashion rules and guidelines that they expect fashion lovers to follow. Many of these guidelines and rules should be considered as mere suggestions for people who love fashion. Many think that these rules do not have to be used everyday or even constantly but they can be helpful to a person who is seeking fashion guidance. Many also think that going against big time fashion editor Ms. Wintour, doesn’t mean that fashion lovers are losers. There is always a way to love fashion and be your own person. There is one person that believes wholeheartedly in breaking every fashion rule in the book. Her name is Doe Deere.

Doe Deere has two distinctive rules that she loves to break. Those rules are beauty and makeup related. Doe Deere is an individual who breaks the rules regularly and does her own thing when it comes to fashion and beauty. Doe Deere usually has hair in different colors and her makeup is always in playful shades and palettes. Doe Deere has her on makeup company called Lime Crime Cosmetics. She started Lime Crime Cosmetics in the early 2000s and ventured into doing makeup tutorials on Youtube. She started Lime Crime Cosmetics on ebay and then it became super popular. Once Lime Crime Cosmetics exploded in popularity, Doe Deere moved her business to its own e-commerce website. From there, Doe Deere was able to have more control.

Doe Deere’s love for beauty products started by chance. She started out going to the Fashion Institute of Technology in New York City. She started her company Lime Crime Cosmetics because she wanted a certain makeup product that she could not find. She was frustrated that she could not find it and so she decided to make her own makeup line, so she can always find what she is looking for. She is an inspiration to many young women and proves to them that its okay to be yourself.

Doe Deere likes to break the rule about wearing a bold eye shadow and bold. Many in the fashion industry think that one must never wear both a bold eye and a bold lip. Doe Deere thinks that you can wear both at the same time and look amazing.