Category Archives: Brazilian Banker

Luiz Carlos Trabuco Cappi: The President Of Bradesco

Lazaro de Mello Brandao is the previous president of one of the worlds largest banks. He was serving in the position for more than a quarter century, with over seventy four years in the company overall. He has been a long serving bank chairman and is a great success in Brazil. Since Bradesco is the second largest bank based on market value it is clear that the changes will result in ongoing infrastructure development.

Luis Carlos Trabuco Cappi has taken over the position and is the current chief executive officer. His sincere attention to detail and leadership strengths have helped to create a lot of unique standards of operation. Cappi holds both positions as the president as well as the CEO, until a decision is made in March.

Luiz Carlos Trabuco Cappi has been an influential figure in the organization for years. He started at the young age of sixteen and has worked his way up through multiple levels of infrastructure. There are very few CEOs that have been available in the institution and stayed there for a long time. He has been such an influential member of the banking industry and has gained significant support in recent years. He also has a reputation of successful interaction with multiple banks and leaders of industry.

The bank’s ability to renew their legacy and place an officer who is both assertive and attention to the different goals of the organization will foster successful conditions in the future. Overall, Bradesco is interested in having the most positive and influential leadership that will sustain developments in the industry as well as individual changes to the institution.

Read more: Aos 91 anos, Lázaro Brandão renuncia ao conselho de administração do Bradesco

Throughout his long tenure, Brandao has created a unique environment for change and progress. He has fostered a lot of unique standards of operation including a system of leadership that promotes initiative to be taken from within. Leadership positions have been traditionally selected based on tenure as well as experience in the company. Trabuco will be replaced and the bank itself is interested in selecting among executives that are already with the company. In the meantime, the age for presidency has been increased so that the transition of power will be smooth. These changes will propagate change at a lot of levels.

There are several candidates that are options for this position and who are currently being evaluated to hold the office. These are notable executives that showcased their skills and attention to detail in contemporary positions. They have also served with the chairman directly and have improved infrastructure to a great degree based on unique skill sets.

Mauirico Machado de Minas is one contender. This IT expert has experience in the industry that spans several decades. He had worked at a company called CPM Braxis SA before joining Bradesco and has made significant changes ever since. His innovative legacy includes improving the department and also producing some of the best results in the process of a bank spin off that addresses digital currencies and standards.

Another notable executive that has been important to this decision making process is Alexandre da Silva Gluher. Gluher has been responsible for multiple areas of business including risk assessment. As a leading chief officer with a reputation in the industry it is clear that he has worked hard to create high quality results for all members of his team. He has been an influential figure in the process of one of the greatest acquisitions in banking history. Working at the bank since 1976, Gluher has gained a significant amount of interest. The acquisition was worth five billion dollars and has led to some of his star leadership and standards.


Luiz Carlos Trabuco Of Bradesco Is One Of The Most Powerful Men In Brazil

According to Ultimo Segundo, Luiz Carlos Trabuco Of Bradesco is one of the most powerful men in Brazil. His legacy at the company is legendary and he is one of the few people to take hold of this mega-bank. Bradesco is without question one of the most major banks in South America. They have 27 million account holders and over $900 billion in total assets.

Amador Aguiar was the founder of the bank in the 1940s and has been the CEO for the majority of its lifespan. Much like Amador, Luiz was from the same town and had served for his bank since a young age. He had dedicated many years of his life for the company before even being offered an executive position.

Luiz had studies philosophy while working for the company, which was rather unusual for somebody working in banking. He earned multiple degrees from the Fundação School of Sociology and Politics of São Paulo.

In 1984, Amador had given Luiz the position as marketing director. Luiz decided to take risks launch more PR campaigns than the bank had ever had before. The company normally had a stance of avoiding the media, but Luiz had done the exact opposite. Thanks to the direction in marketing taken by Luiz, he had greatly increased the size of the company.

It wasn’t until 2003 when the company decided that he was ready to become its CEO. His leadership had been one of the best in the company has the more than doubled its income from pensions. He had also increased the bank’s return on equity by several percentage points.


Marcio Cypriano had been the previous CEO before letting Luiz take over. After the death of Amador in the 1990s, Luiz was considered to be his replacement, but the executive team decided that Marcio had more experience. Marcio had greatly expanded the size of the company by obtaining new assets and acquiring other smaller banks. This would lead to a great deal of market share increase in the following years.

Since the company had an age limit of 65 to be CEO, Marcio had to step down and give the position to Luiz. Although others had been considered, like José Luiz Acar Pedro or Milton Vargas, he had won the popular vote amongst executives.

It was a great undertaking to manage the new assets and market conditions that he had inherited from the previous CEO. He now had to manage the operations that they had acquired from Banco Cidade, Maranhão, HSBC and more. The market conditions were also becoming stale so he had to reform a new plan to increase profits.

In the past, Bradesco had reigned supreme as the largest bank in Brazil. What had happened was that rival banks began to merge and really changed the rankings. For example, Setúbal bank is made up of other smaller banks and now has over $100 billion more in assets than Bradesco because of the merger.

Ultimately, Bradesco is the bank that has the most amount of organic growth instead of being made up of mergers. With over 5,000 branches around the country, most Brazilians are aware of the brand name. They also have over 40,000 cash machines in most stores so that customers have a high amount of convenience when using the bank. They make a large amount of profit with commercial and personal loans.

Their offering of private pensions is also one of their most popular services. Pensions with Bradesco are usually served as an extension to government pensions rather than standalone plans. This has been promoted by the government and even favored by Dilma.

For more information about Luis Carlos Trabuco, just click here.