Category Archives: beauty products

The Beauty Tycoons of Lip Balms

Lips balms have become essentials in the beauty community. It is widely used before applying makeup or simply, just for stand alone wear. Lip balms have really made a statement. As mentioned in the article entitled, “The Untold Story of How Lip Balm Upstart EOS Outdid Chapstick,” a lip balm called EOS lip balm began to show up everywhere.   Follow EOS lip balm at their page.

EOS stands for “Evolution of Smooth.” EOS lip Balm was founded by Jonathan Teller and Craig Dubitsky, joined by Sanjiv Mehra, in order to provide an alternative to chapstick. They have never told how they did it until speaking with Fast Company. They were able to open people’s eyes to the wide range of options with their lip balm collection. Mehra pointed out that when they first started, they were more focused on coming up with products and distributing them.

Now almost a decade later, they feel that the world needs to know more about the story behind their brand and what they stand for. They found that their lip balms needed to cater more to women instead of being more of a unisex product. From there, they created lip balms to have different looks and tastes that would appeal to their targeted buyers. What woman doesn’t enjoy a great lip balm? No more searching on the drugstore shelves!  Visit for more details.

They also didn’t want to overstep the products that were already on the market. They wanted their brand to last a long time and not just be the hottest thing for a period of time and then fade away. The best thing to do was to create an emotional connection with the buyer. They now have a successful and growing empire. They are continuously striving to come up with innovative products.  Useful link here.

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