Bumble Founder and CEO, Whitney Wolfe, Won’t Bend to Political Pressure

Whitney Wolfe has had a very illustrious career in the technology industry. She was one of the co-founders of the dating app., Tinder, and she was the founder of the dating app, Bumble, that focuses on the empowerment of women. As an entrepreneur who started in the tech industry in 2012, she has a net worth of $250 million, and that’s because she has a talent for marketing her dating apps. Because she was solely responsible for the size of the Tinder user base as a result of her marketing skills, she became vice president of marketing. But she left Tinder in 2014 due to strained working relationships with co-workers.

Soon after her departure from Tinder, Whitney Wolfe seized the opportunity to start a new dating app, with investment partner Andrey Andreev. In December 2014, Wolfe started Bumble after relocating to Austin, Texas. Bumble is enjoying a lot of success and popularity with clients due to the company’s principles that are based on kindness and respect. It is a requirement that all members of Bumble treat each other with benevolence and reverence, so all potential clients have to go through a lengthy and thorough identity verification. With the added security safeguards, reporting harassment when it occurs is more straightforward and less stressful for the person who is experiencing it.

With the security precautions that have been put in place, Bumble has an abuse rating that is one of the lowest in the dating app. industry at .005 percent. But recently, Whitney Wolfe, other Bumble executives, and team members have been on the receiving end of some merciless harassment from some Bumble clients who are pro-gun activists, after the dating app. made it a policy to ban the picturing of guns and other firearms in images that are used in member profiles. This policy became implemented by Bumble after the high school shooting in Parkland, Florida.

Along with kindness and respect, Bumble tries to instill empowerment, equality, and accountability in its members, and as far as Bumble is concerned, the presence of guns doesn’t support that attitude. In fact, guns represent the opposite of Bumble’s ideology and attitude because statistics show that most of the women that were killed in domestic abuse situations were due to gun use. Whitney Wolfe has no intention of romanticizing the use of guns with her dating app. and that won’t be changing any time soon.

Along with Bumble, Wolfe introduced Bumble BFF, a service to match women for platonic friendships. Another Bumble service is Bumble Bizz which is for the purpose of helping people find needed career contacts. These services also emphasize kindness and respect between their clients. In her private life, Whitney Wolfe married the Texas oil heir, Michael Herd, but she didn’t meet him on Bumble. They actually met in Aspen, Colorado in 2013, became engaged in 2015 and married in Positano, Italy in September 2017. Although Whitney Wolfe’s expertise is in marketing, she majored in International Studies while going to Southern Methodist University located in Dallas, Texas. Billion-Dollar Bumble: How Whitney Wolfe Herd Built America’s Fastest-Growing Dating App