Doe Deere is a talented business women in the world of cosmetics. She is the generator and CEO of the makeup line Lime Crime. The cosmetic line comes in hot, bright colors.
Doe’s products are not tested on animals. She credits her fans as unicorns. It takes an unique person to wear bright colors on their faces.
Doe Deere thought up the name for her business in 2004. She liked the name Lime Crime because it has her favorite color in the name. She kicked off the makeup line in 2008.
Doe started with only thirteen eye shadows and ten lipsticks in the makeup line, and then the cosmetic business took off from there. The brand now has taken on a different meaning of color expression and color metamorphosis. Doe tries on every new product she makes to see if it fits what the brand represents and if it does she brings it to the customer.
Doe thought she would be prosperous with selling her cosmetics on the internet even when people told her that she wouldn’t be. She developed a way for people to see what the lipstick would look like on the lips and not what it looks like on paper. Doe also defeated some of the naysayers by putting out youtube videos and blogs about how to make cosmetics. For the future of her cosmetic line, Doe wants to multiply her lipstick line to more exciting unique colors. She thinks of doing a more subtle look of colors in the future like a two tone effect.
Doe has been featured in Self Made Magazine as one of the Top Inspiring Women Entrepreneurs. She had given talks about being a entrepreneur at the PHAMExpo and at the Vegas Nay’s Stardust Tour. Her brand Lime Crime had also featured in a magazine called Nylon Magazine. Doe loves to give advice on her Instagram and Twitter accounts. One advice she gives to any woman who wants to be an entrepreneur is to listen to intuition.
By giving appreciation to her workers has helped her amplify her business to what it is today. Knowing her brand and her customers has also helped her make her business into a great one.
Doe Deere was born in 1981 as Xenia Vorotova in Izhevsk, Russia. She was raised in New York City. Doe later went to the Fashion Institute of Technology to study fashion design. Before having the Lime Crime company, she had a clothing line. She presently lives in Los Angeles.