Doe Deere’s Whimsical Look On Life Helped Her Create Unique Lime Crime Makeup

It might sound so cliche, but Doe Deere would advise anyone out there trying to create a business, to believe in the dream and remain young at heart.

Today, Lime Crime has become one of the world’s hottest makeup brands, thanks to its founder/CEO Doe Deere and her wonderful child-like imagination. She’s been branded the “Unicorn Queen,” for her whimsical look on life and the notion that all things are possible. Even her makeup line reflects a fantastical world of color and freedom. Lime Crime palettes are like no others, with strong, highly pigmented cosmetics that reach far beyond the normal color spectrum.

Three key locations shaped the personality and business mind of young Doe Deere. She was born in Russia and recalls playing with bright colors and experimenting with makeup as a child. At 17, she moved to New York City, taking her creative vibe with her and dabbling in a band, sewing clothes and opening an Ebay store and so forth. These days, Doe Deere operates her company out of Los Angeles.

Unable to find bold and beautiful makeup, even in a metropolis the size of NYC, Doe Deere decided to establish her own cosmetics company. In 2008, Lime Crime was born out of Doe Deere’s desire for modern makeup.

Gone were the boring beige cosmetics that everyone’s mother and grandmother were brought up on. Lime Crime was unusual in so many ways, including liquid to matte lipsticks in bizarre shades like Squash, Moonstone(Grey), Raven, Cement, Teacup(Blue), Metallic Gold, etc. Doe Deere wasn’t sure anyone would understand her brand, but the world took notice, and fans began sprinkling her social media sites with Lime Crime makeup selfies. Young women and men, too, were becoming obsessed with these weird makeup shades with glittery eye shadows and razor sharp eyeliners.

Doe Deere understood the value in e-commerce and the internet, gladly engaging her fans and inspiring each other in the world of modern makeup. Today, Lime Crime’s Instagram page is sizzling hot with 2.4 million followers and growing like wildfire. The brand’s Instagram page is one of the most beautiful and colorful sites to stare it. It’s breathtaking, because the Lime Crime color palette is something pop culture has never seen before.

Doe Deere is proud of the message her brand is giving to young people everywhere, and that is simply, to be yourself. She finds her cosmetics are empowering with their bold, nervy colors and offer a great dose of self-esteem to those who dare to wear them. Putting on Cement gray lipstick for example, isn’t typical, but the stunning shade turns heads, and many are attracted to the newness of her makeup palettes.

Doe Deere’s About Us page sums it up ideally: “I make makeup for girls and boys like me, who express themselves unapologetically. Lime Crime is freedom to be you!

Lime Crime is also sold in popular retail stores like Urban Outfitters, Naimie’s Beauty Center and Vorana Cosmetics(Mexico).

Follow Doe on Twitter @doedeere

Online Reputation Management Provides More Business Revenue

Online reputation management, also known as ORM, refers to the process of monitoring the information or content that appears on Google or any search engine when someone Googles your name or content. Online reputation management ensures the promotion of positive content in search engines. Online reputation management improves your brand name or image by providing positive content through countering, eliminating and weakening harmful elements by defeating it with positive elements to enhance credibility and win clients. Since your reputation is essential, unflattering news, images, blog posts and comments will automatically ruin the image of your products and services. With online reputation management, such occurrences are eliminated to provide a positive image presentation.

The idea of online reputation management was previously generated to expand public relations outside media relations. Studies conducted by have identified online reputation management as the core driving force for over 100 Fortune 500 corporate firms in the 21st century. Following the rapid growth of the internet and social media platforms, online reputation management has become a basic need for the community shifting focus on electronic devices including review sites, top brands, and social media.

A good example of the need for online reputation management is the 2011 controversy of the Taco Bell restaurant and its affiliates when public accusations arose from their low-quality beef. According to reports, their beef contained 35 percent of real meat. On January 21, 2011, the allegations were followed by a lawsuit by a firm called Beasley Allen. However, the suit was withdrawn after reaching no verdict or settlement. According to the initial agreement by the public against Taco Bell, failure to come to an agreement would lead to a voluntary withdrawal of the case.

Most enterprises have adopted wrong ways to improve their reputation falsely. According to a research study by a state University of California, Berkeley, most sellers practice online reputation management on eBay through leveraging services and products at a throwaway price. In return, the sellers receive positive feedback to grow the system. To find out more, visit

Online reputation management shapes the public perception of persons or firms by influencing online contents about that organization. Online reputation management aims at controlling the status of an individual or brand on social media, addressing elements, which may damage it through employing client’s feedback to offer solutions.


Is Smart Lighting Right for You?

If you have never heard of smart lighting before, you are missing out on a technology that can truly transform the electricity that is in your home. Your electric bill might be through the roof right now simply because you are using lighting that is not energy efficient and is on almost all of the time. What smart lighting does for you is give you back the control that you need when it comes to the electricity that is in your house. One of the ways that it is able to do this is by controlling whether or not light fixtures are on depending on the current light situation in any particular room of the home. For example, if the room is getting a lot of natural light from an outside Source such as a window, the fixture will not turn itself on and this can save you a lot of money because you are not lighting a room that is already well lit.

When you also choose Gooee Smart Lighting, you will find that this allows you to keep control of the lights in your home from a smartphone or tablet device even when you are miles and miles away from your house. This allows you to turn lights on when you are at work or turn them off if you see that they are on. Many people have been choosing this option for themselves because of the fact that it truly works and give them back the power to lessen the amount that they spend on the electricity bill each month.

Devco Knows How To Take Down A New Building And Let A Casino Rise

Devco is a company that offers loans and loan services to cities in New Jersey, and it has provided a lot of options for cities that have old developments that are not of any use to the city anymore. The are many more people who can get jobs if there is a large hotel or casino built, and Devco pays for it with their loans. The loans have been reported by the Press of Atlantic City, and the loans have been shown to do a lot of work for the cities that will produce results.
Every result involves the building of one or two properties that DEVCO can help the city plan. The city is told how the plans will work, and the city is given calculations about how much money they will make when they have built a new building. They will learn a lot from the people who help them with these items, and they will get instant results from the people who plan for Devco. The city can go ahead to be sure that they have gotten the chance to build the right thing, and they learn a lot in the process.

Someone who is trying to be sure that they have the best building projects going in their city needs to remember that they have Devco’s help when they get their loan. They can make some tax money back using the buildings, and they can use that money to pay back their loans. The city stays in the clear, and the city looks completely different. It makes it very easy for the city to help its people, and it gives the city the resources that are needed to care for the people who have been living in places that are just not developed the right way.


Passion of Malini Saba

 Malini Saba, being of South Asian origin, she has worked her way up the ladder to being categorized amongst the world’s top philanthropists and investors. She was blessed with natural entrepreneurship ability and is the founder of Saban. Her company is associated with various investments worldwide like oil and gas in China, technology companies in the United States and real estate in India and Australia.


Malini Saba is a passionate philanthropist, in early 2001, she founded “Stree: Global Investments in Women,” this is a non-profit organisation intended to change how low-income children and women who are at risk view themselves and their roles in their communities.


It is a global organisation that was inaugurated by Jordan’s Queen Noor and former US President Clinton. “Stree” gives an avenue for women to access legal empowerment, healthcare and forums for grass root developments to be in line with public policies in Central America, Africa, Eastern Europe and India.


In June 2005, the sense of responsibility and duty drove Malini Saba to donate one million dollars to kick start the first ever Heart Research Center for South Asians at El Camino Hospital, Mountain View, CA. in mid-2004, tsunami-ravaged areas in Sri Lanka and India and causes many people to be displaced and loss of wealth valued at millions of dollars. Malini Saba visited the area and promised ten million dollars to the victims of the unfortunate tragedy.


 Malini Saba was born in a middle-class household to Sri Lankan parents in Kuala Lumpur. She had a humble upbringing that toughened her for challenges ahead. She spent time in Australia before shifting to the United States at the age of nineteen years with a meagre two hundred dollars in her pocket.


Malini Saba and her husband then rented an apartment outside Stanford University Campus where they pursued their education. With the little money she had saved, she slowly started to invest in industries like real estate, telecommunication and commodities.


In the 1990s, her investment career officially began as a Silicon Valley venture capitalist. She has invested in more than twenty companies like PayPal Inc., Netscreen Technologies and Sycamore networks. Being a self-made entrepreneur, Malini Saba knows the challenges that average citizens go through and is striving to ensure that the standards of everyone improve. She is a motivational narrator and goes around the world talking to high school and college students so that they can also achieve their goals.


Benefits Of Reputation Management For Your Business

Are you searching for information about Reputation Defender and Review systems? Want to set up a reliable system for monitoring and managing your online reputation?
With the increased use of Internet and social media, it has become extremely important to keep track of what people are saying about you or your business.

In the online world, not everyone is nice and friendly, and things do not always go smoothly, so you need to protect yourself from attack or threat.

It is important that every person, professional or business organization should have an efficient system in place that handles their online reputation management. This means, it is critical to have the ability to monitor and control how you are perceived online. These days, people tend to believe what they are shown online or what they read, and if the information or review is negative it can have a severe impact on the company’s reputation.

Most consumers only buy from reputable businesses and having good reviews is a way to convince them your business is trustworthy. If your business or personal profile is not positive, people will not want to do business with you.

It may take years to establish a positive image or reputation for your company and website, but one misstep can ruin the entire business.

Past problems, or unforeseen circumstances can haunt you indefinitely on the Internet unless you take appropriate measures to remove them from view. Keep in mind that it is absolutely your responsibility to maintain control of your online reputation at all times. By having control of what is being distributed about you online, you can be sure that Internet users will only see positive content about you or your business.

A good online reputation monitoring and management firm can assist you in addressing reputation issues so you can run a successful business. When it comes to choosing a good company to monitor and address reputation issues for you or your company, be sure to research thoroughly before signing up with a firm. Look for a company that has an established history of providing excellent service.


Unique Insights into Leaders of Corporate Compliance – Helane Morrison

Helane Morrison, Chief Compliance Officer (CCO) for Hall Capital Partners LLC, focuses all her efforts into ensuring that each and every investment made on behalf of their clients is done in an ethical manner. Following the economic crash in 2008, Hall Capital Partners has focused their efforts to ensure that their clients are in safe hands 24/7.

Initially, Morrison received her Bachelor’s degree in Journalism from Northwestern University. Immediately, following, Morrison further studied Law at the University of California Berkeley. Upon completing her studies, Helane Morrison started practicing law at Howard, Rice, Nemerovski, Canady, Falk & Rabkin. With her position at the law firm, Morrison focused the entirety of her work on business litigation, defense of private securities, internal corporate investigations, and SEC matters. After a few short years, Morrison was promoted to become a partner in the year of 1991.

In the year 2007, Morrison found herself being the head frontier for the SEC in the San Francisco office. As a representor for the SEC in many legal battles revolving around enforcement of securities, litigation matters, and regulatory compliance, Morrison focused on fixing the fraud found amongst large corporations.

Fast forward to today, Helane Morrison leads one of the largest advisory firms within the San Francisco area. Morrison is not only exceptionally intelligent and well-versed in corporate compliance, she has also been described as firm and hardworking.

Since the financial crash of 2008, Morrison has focused her efforts on fixing the wrongs & ensuring that each and every one of her client’s investments are done in an “open book” fashion, ensuring that nothing unethical is happening behind the curtains. Through thorough investigations, Morrison and her team of professionals that ensure that every brokerage firm, financial advisor, or mutual fund advisor operate ethically and professionally. If, for example, a company is found to be using unethical methods, the team will enforce strict disciplinary action.

About Helane Morrison

Helane Morrison is currently the Chief Compliance Officer of one of the largest advisory firms within the United States. Throughout her academic and professional careers, Morrison has focused her efforts and leveling the playing field & removing fraud within the financial market.

As the CCO of Hall Capital Partners LLC, Helane Morrison ensures that all of her company’s clients are in good hands. More specifically, Morrison ensures that each investment made through the company is correct and done with ethical means.


The Innovation of Doe Deere

Doe Deere is an innovative businesswoman who is most known for her innovation in creating a new product line that was designed to specifically bring out the beauty on the inside as well as on the outside for any man or woman that has a passion for applying makeup to the face. Ms. Deere is the innovator behind an online brand that is known as Lime Crime. Doe Deere created this business in 2008 and is mostly known for her current presence on many social media sites such as Instagram that showcase the many products that are featured within her business.

Ms. Deere officially created Lime Crime as a side business to another business that sold clothes that she hand sewed herself and sold onto sites such as eBay. The clothes that Ms. Deere created were so bright and had bright patterns that Mr. Deere needed a makeup that would not be washed away by the bright colors of her clothes. The first product that Ms. Deere had officially presented to the waiting public was a lipstick which soon took off and was joined by other products that were not only bright, but were also made to be applied to the eyes as well as to the cheeks.

The name of Lime Crime originated when Doe Deere was deciding a name for her company that would embody what her company sold to the public. Lime Crime is a unique business name that has since then gotten then attention of millions of makeup consumers all over the world. The color of lime was specifically chosen by Doe Deere to showcase that lime is her favorite color to use as she believes it accentuates the beautiful features in anyone that uses the products. Lime Crime, over the past several years has acquired a large fan base that even call themselves unicorns. Learn more:

She attributes her success to not only her hard workers, but also to her own drive in growing this company over the past eight years. She made the business decision to make sure that her company was an internet brand name for the purpose of making sure that the consumers knew that she was a businesswoman who was completely dedicated to those that bought her products. As an internet-based company, Ms. Deere has not only remained humble, but has also kept the customers happy with the many products that are continuously being improved.

As one of the leaders in the internet-brand makeup industry, she made the conscious decision to make all of her products vegan products. Not only does this attract more and more customers to the site, but this business decision also does not involved animal cruelty with the process of her making her makeup. Doe Deere is excited where he company is headed into the future and hopes that she can one day even create a traditional makeup store that sells all of her designed products to a set place within a community or communities all over the world.

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Don Ressler Helps Create A Highly Personalized Shopping Experience

Today’s shopper can pick from a tremendous number of outlets when they want to buy a service or object. This is particularly true when it comes to fashionable clothing. Today, women who want to look fabulous and yet still stay on budget can easily do so. This is very much a concept that JustFab Co-Chief Executive Officer Don Ressler knows quite well. He is aware of just how many outlets are aimed at the America shopper. He also knows that he can offer something special at JustFab that is not often found in other places. Creating this experience has been part of his life for the last few years.

A Fashion Brand

Fashion today, as Don Ressler knows well, isn’t just about one item. Fashion is creating an entire brand. An entire brand is one that can help serve the needs of his very many customers in every way. He knows that shoppers today don’t just want to buy one piece. They don’t just go looking for one item. In many cases, they are looking for quality and looking for an entire brand that they can rely on when they are shopping. A fashion brand on is the concept that people today have learned to find in his online outlet.

Creating A Lifestyle

When creating JustFab, Don Ressler knew that he had to create a space that would offer a lifestyle as well as just some items to purchase. Those who log on to the site will find just that. His site about offering today’s woman a site where she can always find something that she knows will help her look good and feel great when she’s working out. Here, she is being offered items that help her create a lifestyle of her own and one that will help her get into shape and stay there when she works out.

Customized Shopping

At JustFab, Don Ressler and his colleagues know very well that women are not all alike. They know that each woman has her own personal kind of workout style. They also know that each woman wants to find a shopping outlet for her needs that lets her discover how she can help bring her own style to life through her choices on the site. It is this personalized style at and ability to offer custom choices that helps bring in customers and helps keep them coming back here again and again each time.

Dr. Walden Sets The Example For Other Surgeons

The best surgeons are not ones that follow every rule in their field, they are the ones that help discover better rules and procedures for bringing out some of the highest quality surgical procedures. Dr. Jennifer Walden is one of the latter. She has been very passionate about cosmetic surgery to the point that she has taken the time to look at all of the aspects of cosmetic surgery so that she could come up with solutions that will make the process a lot better. As a result, people will not only look closer to the way they want, they will also be able to avoid any side effects. As a result, they will be able to feel better about themselves.


Dr. Jennifer Walden has established herself as a knowledgeable cosmetic surgeon in New York before moving back to her hometown of Austin, TX. Her discoveries and additions to the procedures that made them safer and more effective has brought a lot of attention to her. AS a result, she has featured on different shows to talk on the topic of cosmetic surgery. She has also been one of the authors of textbooks that people are using to study on the topic of cosmetic surgery.


One thing that makes Dr. Walden very effective and trustworthy as a surgeon is that her whole object for what she does is for people to feel better about themselves. One of the easiest ways for people to improve their feelings towards themselves is to improve their appearance in ways that mean the most to them. Dr. Walden also communicates with her patients in order to make sure that they feel welcome and valued. While Walden is a professional with what she does, she also displays the warmth that comes naturally as a result of motherhood. As of right now, she is working from an office in Austin while she is spending more time with her children.


Read  more about Jennifer Walden: